6 New Content Ideas for Realtors
It’s not easy wearing all the hats as a realtor. When it comes to staying on top of your selling game, it can get difficult to stay on top of your social media game. That’s why we are here, to give you a fresh perspective on your valuable social media presence. As a realtor, your potential buyers are combing through not only your homes but also your social media accounts. Posting content that humanizes you and makes you relatable to potential homebuyers is what will set you apart in today’s market. Your social media presence should represent who you are as a person, allowing potential clients to get a feel for how you will work together.
As a realtor, you know that social media is a powerful tool to reach potential clients. But what are the best ways to use social media to market your real estate business?
Here are six ideas for realtors to consider when creating content for their social media platforms:
1. Create a Real Estate Blog
If you're a realtor, one of the best things you can do to drive traffic to your website is by writing blogs to provide value to potential clients and establish trust. This is a great way to share your knowledge with potential buyers and sellers. It also establishes you as an expert in the real estate industry. Not to mention, it’s a great way to drive traffic back to your website and social media pages. When creating your blog, make sure to:
Write about topics that will be valuable to your audience
Use engaging and informative language
Utilize keywords throughout your content
Include images, infographics, and videos
Share relevant real estate news
Blogs are one of the best ways to get on Google’s good side by utilizing SEO techniques to optimize keywords that speak to your audience.
You can also use social media to share your blog posts and drive traffic to your website.
2. Share Market Trends
In today’s day and age, the housing market is always changing. Take advantage of your knowledge of the market by providing value to your company’s social media followers by sharing market trends. You can share information about:
Current market conditions
Predictions for the future of the housing market
Interest rate changes
How these changes will affect buyers and sellers
This type of content will help differentiate you from your competitors and keep you top-of-mind with potential clients. You can also use real estate tools, such as Trulia or Realtor.com, to help gather data and create posts around trending real estate topics.
3. Share Tips
As a realtor, you are the perfect source of information for home buyers and sellers. Share your tips and advice on social media to help potential clients who might be in the market for a new home. Common themes can include:
What you should be looking for in a real estate
Everything you need to know about buying a home
Presenting your home in a way that sells
This type of content is helpful and informative for your followers, and it can also help attract new clients. By addressing a pain point for your followers, you are more likely to get them engaged with your content and receive positive feedback.
By sharing your expert knowledge, you’ll be top of mind when someone is ready to buy or sell a property.
How to Address a Pain Point
When creating content for social media, always keep your audience in mind. What are their pain points? What questions do they have that you can answer? What is the biggest struggle in the housing market? Why isn't their house selling? By addressing these issues, you will not only be providing valuable information to your followers, but you’ll also be building trust.
Put yourself into their shoes and think about what would be most helpful to them. If you’re not sure, ask! Poll your followers or create a survey to get feedback on what type of content they would like to see from you. By providing valuable and relevant information, you’ll be more likely to attract new clients and keep your current followers engaged.
4. Share Real Estate News
Keep your followers up-to-date on the latest happenings in the real estate world by sharing real estate news. This type of content is timely, relevant, and “snackable” content. It’s the perfect type of content to help you engage your followers and keep them coming back for more. When sharing real estate news, be sure to include a call-to-action (CTA), so that your followers know what they can do next. For example, if you share a story about the latest real estate trend, use a CTA such as:
Learn more!
Check out this article
Another great way to share real estate news is by making an appearance on Instagram Stories and informing followers about what is going on or addressing any rumors in the market. This is a great way to show that you are the go-to source for real estate news and information.
5. Property Video Tour
Video content is a great way to engage with your followers and give them a real-life glimpse into the properties you are selling. A property video tour is an excellent way to show off the features of a home and can be used as a powerful sales tool. When creating a property video tour, there are a few things to keep in mind. Such as filming quality content by taking advantage of natural light, taking time to edit the footage so that it is smooth and professional-looking, using smooth transitions etc.
One of our favorite apps to create quality Instagram Reels is InShot, a video editing software that is a quick and easy way to utilize long-form videos and create them into short snip-its.
“Tip: Shorter/high-quality reels will do better than long/low-quality reels!”
6. Instagram Polls
One of the easiest ways to engage your following on social media is by taking advantage of the ease of Instagram Polls. This type of content is interactive and can help you gain valuable insights into what your followers are thinking. When creating an Instagram Poll, there are a few things to keep in mind. Such as using questions that are relevant to your brand/business, keeping the questions concise, and providing options that are clear and easy to understand.
You can use Instagram Polls to ask a variety of real estate questions, such as:
What’s your favorite part about real estate?
How do you feel about the current real estate market?
Are you considering buying or selling a home?
What interior design styles do you prefer?
Now that you know the basics of creating social media content for your real estate business, it's time to get started! Remember to keep your posts engaging and informative, and to focus on creating quality content that will appeal to your target audience. With a little effort, you can use social media to successfully promote your business and attract new clients.
For more social media tips, check out our other blog posts!