Is Social Media for my Business A Waste of Time?
Is it really worth giving up your time, energy, and resources for a company's social media? For some time now, this has been an issue in the digital marketing world. Is it worth sacrificing one's time, effort, and resources for a firm's social media presence?
The answer is yes. If done incorrectly, social media may be a complete waste of your time. However, if done correctly, social media can be an extremely valuable tool for promoting your business. The first step is understanding what social media is and how it can be used to benefit your business.
Social media is essentially a platform where people can interact with each other online. This interaction can take many forms, such as sharing content, liking or commenting on posts, or messaging. Most businesses use social media to build brand awareness and create an engaging online presence. By sharing high-quality content, you can attract new leads and customers to your business. You can also use social media to build relationships with existing customers and create a sense of community around your brand.
It might be difficult to know where to begin when it comes to social media marketing. There are so many different platforms and choices available that deciding which ones will be the most beneficial for your company can be difficult. In this post, we'll provide you with a few examples of when social media may be a complete waste of time to prevent you from making these common mistakes.
Social Media is a Waste of Time if…It is not Prioritized
If a company uses social media marketing to market its company, posting needs to be a priority. Consistency is key when it comes to growing your platform. A company can’t gain any traction on social networking sites without it. A lack of posts will equal a lack of engagement from customers. Customers are more likely to unfollow an inactive page.
To keep customers engaged, you need to be active on social media. This means posting regularly, responding to comments and messages, and sharing relevant content. If you're not willing to put in the time and effort to maintain an active presence on social media, it's a complete waste of your time.
When life is chaotic enough, it's easy to lose oneself surfing social media; that's why we use a scheduling software. Later allows you to plan out months of material while automatically publishing it at a time that is convenient for you. Later makes it simple to manage your content every month and allows room for relaxation in your day.
Social Media is a Waste of Time if…The Content is Irrelevant
Creating content for social media can be time-consuming. If the content you're creating isn't relevant to your company or brand, it's a complete waste of time. Your content should be interesting and engaging, but most importantly, it should be relevant to your audience.
If you're not sure what kind of content is right for your company, keep in mind your target audience. What content are they engaging in? What will they see value in? What do they want to see from you? Once you know your target audience, creating content will be much easier.
Keep your call to action in mind while constructing content for public consumption. The purpose of a post is usually referred to as a call to action. A call to action can improve conversion rates by 83%. Create material that followers can connect with, or else your brand's reputation will be damaged.
Content is key when using social media for business purposes. It is not enough to post content; the content that is posted needs to be high quality and engaging.
Social Media is a Waste of Time if…You aren’t Engaging
The biggest secret for company growth on social networks is to ENGAGE. Remember, the goal is to SOCIAL-ize. As a company owner, you need to be engaging with your target customers. Set aside time after posting to:
Reply to messages on your posts
Reach out to potential customers and give them more information about your product/service
Engage with the hashtags used on your page
Engagement not only helps boost Instagram Insights, but it builds a relationship with your customers and fuels trust with the consumer. If you're not willing to engage with your customers on social media, it's a waste of time. You need to be responsive and available to answer any questions or comments that potential customers might have.
Social Media is a Waste of Time if…You Don’t see it’s Worth
We now live in a culture where businesses are under pressure to create an Instagram, Twitter, or Facebook account for their company. One of the most common blunders a firm may make is publishing out of obligation rather than desire. Please avoid getting trapped by this trap; I can assure you that the return on your investment will not compensate for the trouble.
This is not to say that social media can’t be a valuable asset, but only if you see its potential and are willing to put in the work. If you don’t have an interest or passion for it, then your company’s page will come across as forced and inauthentic. Why would anyone want to engage with a company that doesn’t seem to want to be on social media in the first place? The answer is: they wouldn’t. So if you’re not entirely sold on social media, that’s okay! Just don’t bother wasting your time (and money) on something you’re not 100% committed to.
“Go into social networking with the right mindset of forming relationships with customers to build your brand name! ”
Take advantage of the benefits of using a strong following over Instagram or Facebook to optimize your business. If you do it for the right reasons, social media can be a powerful marketing tool
Social Media is a Waste of Time if...You're Not Setting Goals
If you're not setting goals for your social media activity, then you're likely wasting a lot of time. Posting aimlessly without any direction is not going to help you achieve anything, and can be detrimental to your online presence. When you set goals, you create something to work up to and achieve. This gives the company a clear social media objective and creates a space to brainstorm and master a plan to achieve it.
Think about what you want to achieve with your social media presence. Do you want to increase brand awareness? Drive traffic to your website? Generate leads? Once you know what you want to accomplish, you can start setting goals that will help you get there.
Creating SMART Goals
When you're setting goals, you want to make sure they're SMART. SMART is an acronym that stands for: - Specific - Measurable - Achievable - Realistic - Timely Let's break down each characteristic of a SMART goal.
Specific- When you're setting a goal, you want to make sure it's specific. This means that the goal is clear and concise. It should be something that can be easily understood and measured.
Measurable- A good goal can be measured. This means that you can track your progress and see how close you are to achieving the goal.
Achievable- The goal should be ambitious but still achievable. It should stretch you and your team but not be impossible to accomplish.
Realistic- In addition to being achievable, the goal should also be realistic. This means that it's something that can be accomplished with the resources you have available.
Timely- Every goal should have a deadline. This gives you a sense of urgency and motivates you to work harder to achieve the goal.
Now it's your turn, to take time with your team to discuss social media goals that are specific, measurable, achievable, realistic, and timely.
So, Is Social Media a Waste of Time?
Just because everyone else is doing it doesn’t mean you should too. If you’re not going to use social media in a way that will benefit your company, then it is just a waste of time. So ask yourself: Is social media right for my business? And if the answer is no, don’t feel bad! It's better to realize that not rather than putting all of the extra time and money into it.
If your company is suited to utilize social media, but you're unsure how to go about it, contact us now and we'll help you get started!