Fresh Social Media Content Ideas for Photographers
Are you a photographer who is looking for new and exciting ideas to post on social media? If so, you've come to the right place! In this blog post, we will share with you some of our favorite ideas for keeping your followers engaged and excited about your content. When it comes to social media, it can be easy to get stuck in the same day-to-day posts, and oftentimes, it can become quite repetitive. So whether you're looking for fun ways to show off your latest work or simply want to keep things interesting, use this list as inspiration for your next posts!
Go Behind the Scenes
Any photographer worth their salt knows a good photo is about more than just pointing and shooting. There's an art to it, and your followers will be interested in seeing that process in action. Go behind the scenes and share photos or videos of you in action, whether you're shooting on location or in your studio. Seeing you in your element will give your followers a new appreciation for your work. And you might even book a client after presenting a glimpse of your style during your sessions.
Give Tips
As a photographer, one of the best ways to improve your social media, is to share your best tips and tricks. This not only provides value to your followers but also helps to build your brand and establish yourself as an expert in your field. Of course, with so many different social media platforms out there, it can be difficult to know where to start. One great option is Instagram Reels. This feature allows you to create short, educational videos that are perfect for sharing helpful tips and tricks. Plus, with over 500 million daily active users, Instagram Reels is a great way to reach a large audience. So if you're looking to improve your social media presence as a photographer, be sure to try sharing some of your best tips and tricks on your social media profile.
Tips could include:
Editing how-to
Photoshoot tips
How to style your session
How to dress without being matchy-matchy
Favorite poses
Showcase your Favorite Photos from Past Photo Shoots
As a photographer, one of the best ways to reuse old content is by showcasing some of your favorite photos from past photo shoots on your social media platforms. This is a great way to keep your portfolio fresh and also share some of your best work with your followers. Additionally, it allows you to connect with other creatives who may be interested in working with you in the future. When posting these photos, be sure to include any relevant details such as the location, date, or any other fun facts about the shoot. This will help give your followers a behind-the-scenes look at your work and also provide them with some additional information about your process. By regularly sharing your favorite photos from past shoots, you'll be able to not only keep your portfolio current but also engage with your audience and build anticipation for your future work.
Post Before and After Editing Photos
As any good photographer knows, photo editing makes a huge difference. By carefully adjusting things like lighting, contrast, and color, it's possible to completely transform a lackluster photo into something truly stunning. Of course, this process takes time and requires a fair amount of skill.
That's why it can be helpful to show your followers some of your behind-the-scenes work by sharing before-and-after photos of your edits. Not only does this give them a better sense of your process, but it also provides valuable insight into the power of photo editing software like Lightroom. You could also post a photo you took with a lot of distractions in the background and then show how you used Lightroom to blur the background and focus on the subject. These before-and-after examples are a great way to engage your followers and show them what you're capable of.
Address a Question/Concern/Desire
Start by making a list:
Questions you are asked over and over again
Possible concerns your target market has about working with a photographer with your style
Desires they have when it comes to picking a photographer
When you have those lists created, address them on your social media, website, featured ads, etc.
This type of content is called evergreen, conversion content that creates endless opportunities to reuse. By tying content back to those pain points, it becomes more valuable to your readers and will help build trust with your followers.
According to Hootsuite, 1 in 2 people use Instagram to find new brands, so take the time to build trust with potential models!
Top 5 List
As a photographer, you always want to be thinking about your ideal client and what they would be interested in. This helps you to create content that resonates with them and helps you attract more of your ideal clients. Here are five businesses, products and activities your ideal client is likely to be interested in:
Local businesses - support the businesses your ideal clients frequent! They will appreciate it and it will help you build a relationship with them.
Products they love - what products do your ideal clients love? Share content about these products and why they are great. This can be anything from fashion to beauty to home decor.
Activities they enjoy - what activities does your ideal client enjoy? Share content about these activities and why they are great. This can be anything from hiking to going to the beach to exploring new restaurants.
Causes they care about - what causes does your ideal client care about? Share content about these causes and why they are important. This can be anything from environmental causes to social justice causes to animal welfare causes.
Places they want to go - what places does your ideal client want to visit? Share content about these places and why they are great. This can be anything from cities to countries to specific tourist attractions.
Give a Glimpse of Who's Behind the Camera
Social media is a great way to share your work with the world. But it's also a great way to give your followers a glimpse into the person behind the camera. After all, your photos are just one part of your story. So don't be afraid to share a little bit about yourself on your social media accounts. Tell your followers what inspires you, what kind of photography you enjoy most, and even list some of your favorite things. And if you're looking for some extra inspiration, follow some of your favorite photographers and ask them to share their own stories. By sharing a little bit about yourself, you'll not only connect with your followers on a deeper level, but you might just inspire someone else to pick up a camera and start telling their own stories.
Inspirational Quote
As a photographer, one of your goals on social media should be to inspire your audience. You can do this in several ways, but one easy way is to post an inspirational quote. A quote can be a great break in the never-ending scroll of social media, and it can bring light to someone's day. But beyond just posting a quote, you can also share why you do what you do. What is your motivation for being a photographer? What drives you to capture those special moments? When you share your story with your audience, you create a connection that goes beyond just pretty pictures. So next time you're stuck for something to post, think about how you can inspire your followers and remind them why they love following you.
So there you have it! Our top eight ideas for keeping your social media followers engaged and excited about your content. We hope this blog post has inspired you to try out some new and exciting ideas of your own. Be sure to check out our next blog post on converting followers to customers using CTA's, and until then, happy posting!
