10 Brilliant Call to Action Examples That Boost Conversions
It may be one thing to entice your readers with a compelling headline or introduction, but converting those who are interested in another. A call to action (CTA) is an essential part of any online marketing or lead-generation campaign, and it’s one of the most effective tools you have to get people to take the next step in your funnel.
CTAs can vary in their design, purpose, and messaging, but all should be designed with a specific goal in mind.
If you are looking to spice up your marketing game, you are in the right place. In this article, we’ll take a look at 10 call-to-action examples that are currently performing well and see what makes them so effective. We’ll also explore how you can apply these same principles to your campaigns.
What is A Call to Action?
A call to action is a directive given to a user to get them to take a specific desired action. This could be anything from clicking on a link, filling out a form, or downloading an eBook. CTAs are typically placed in strategic places throughout your website or landing page to increase the chances that a user will take the desired action.
As long as customers stay on your site for a longer amount of time, then your call to action has done its job.
How to Write A CTA for Social Media
When it comes to social media, the call to action is a little different than on your website. You also need to make sure that it is visually appealing, as users are more likely to respond to a CTA that pops up and catches their attention immediately.
The call to action on social media should be direct, as users are more likely to scroll right past if it is not.
Make sure that your call to action is short and sweet, as you want to make it easy for users to understand what they need to do. By keeping the CTA in one spot, you make it easy for users to read and follow through.
Play on Emotions or Excite Viewers
People are naturally drawn to things that make them feel good, and you can use this to your advantage when it comes to CTAs. When you create a call to action that appeals to the emotions of your customer, you are much more likely to get them to take the desired action.
You can also try to excite viewers with your call to action by making it seem like they are missing out on something if they do not take the desired action. By using words like “free” or “limited time only”, you create a sense of urgency that will encourage users to take the desired action.
For example, a call to action that asks customers to “make a difference” is much more likely to be successful than one that simply asks them to buy a product. Here are some more examples:
Make a promise: "Boost engagement with 3 Easy Steps"
Include a sense of urgency: "Sign up now and get a free month!"
Add adjectives: "Design your dream wedding with us"
Incentivize with a giveaway: "Enter to win a free iPad"
Make it personal: "We would love to hear from you!"
“Create a call to action that is impossible to resist by playing on the emotions of your customers. Be clear and concise, and always tell the customer what they need to do to take the next step.”
Get Creative with It
Some examples might not work with what you are trying to achieve, though. Use some of our tips and tricks to figure out what works best for you!
Start by mindfully verbalizing what your company does for customers. For example, I run a salon where people get haircuts.
Next, take that statement and transform the verbs and modifiers into a short CTA. Add information wherever necessary --> "Get a free updo today" or "Time for a change!"
Be sure to test out the different call to actions on your website and social media platforms, and see which ones have the best results. Try out a few different CTAs and analyze the data to see what works best for your company.
A/B testing is a great way to figure out which call to action works best for you. This is a process in which you test two different versions of a call to action against each other to see which one performs better.
You can use this information to improve the effectiveness of your call to action and boost conversions.
When it comes to CTAs, there is no one-size-fits-all solution. You need to figure out what works best for the line of work your company is in.
In this blog, we will provide you with 10 call to action ideas to use in your company:
CTA #1: Giveaway
Who doesn't like getting stuff for free? If you want to boost your conversion rate, consider running a promotion. This call to action is an excellent way to develop leads and increase engagement. It's also a fantastic method to get people interested in your product or service. Reels are one of our favorite methods of piquing interest in a contest or giveaway.
How to Use Reels for a Giveaway
Now that we've established how awesome giveaways are, let's talk about how you can use Instagram Reels to promote one. This call to action is perfect for building interest and encouraging participation.
There are a few things you'll need to do to get started:
1. Choose a great prize. This is the first and most important step. You need to offer something that people will want to win. If your prize isn't interesting, no one will enter your giveaway.
2. Create compelling visuals. This call to action requires more than just a picture of your prize. Show the product in use, or in a creative way that will capture attention.
3. Write an engaging caption. Your caption should explain what the giveaway is and how to enter. Be sure to include a call to action so people know what to do next.
4. Use relevant hashtags. Hashtags are essential for getting your content seen by the right people. When creating hashtags for your giveaway, be sure to use ones that are relevant to your brand and the prize you're offering.
5. Promote your giveaway. Now that you've created your call to action, it's time to get the word out. Share your Reel on Instagram and other social media platforms, and don't forget to include a link to your website.
If you need a little help with creating an Instagram Reel, check out our blog post for a step-by-step tutorial!
CTA #2: Free Trial
Another great call to action is a free trial. This is an effective way to get people to use your product or service so that they can see the value for themselves. Plus, it’s a great way to increase brand awareness and build trust with potential customers.
The free trial is a powerful weapon in the marketer's toolbox. When used correctly, it can be a highly effective way to generate leads and conversions. However, it can also be misused, resulting in lost customers and sales. To maximize the effectiveness of your free trial, there are a few important things to keep in mind. First, make sure that the trial period is long enough to allow potential customers to experience the full value of your product or service. Secondly, communicate the terms of the trial, such as any fees or expiration dates. Finally, provide an easy way for customers to sign up for the trial, such as an online form or a link in your email signature. By following these simple tips, you can ensure that your free trial generates leads and conversions.
CTA #3: Demo
If you have a product or service that is a little more complex, consider offering a demo. This call to action will help potential customers understand how your product works and how it can benefit them. Plus, it can help you close more sales. This is another great tactic to use for your social media in general because people enjoy watching short clips and “how-to” videos.
CTA #4: Download Now
The "download now" call to action (CTA) is a ubiquitous feature of the internet, but it's often misused. A properly employed download now button can be an incredibly effective way to get users to take action, but all too often, it's nothing more than a gimmick. So, how can you make sure that your download now CTAs are effective?
For starters, it's important to make sure that the content you're offering is valuable. If you're asking users to download a PDF or white paper, make sure that it's intriguing and informative. If you're offering a discount or coupon, make sure it's something worth taking advantage of. In other words, don't promise users something that you're not going to deliver.
It's also important to be clear about what users will be getting when they click on the download now button. Make sure that the label clearly states what the user will be downloading, and include any relevant information such as file size or compatibility. And finally, don't forget to include an error message in case something goes wrong with the download. By following these simple tips, you can ensure that your download now CTAs is effective.
CTA #5: Learn More
If you're like most people, you've probably seen the phrase "learn more" used as a call to action on countless blog posts and social media posts. But what does this mean? And how can you best utilize this call to action to achieve your desired results?
In essence, a call to action is simply an instruction to the reader that tells them what you want them to do next. In the case of "learn more," the author is telling the reader that they can learn more about the topic by clicking on the link. However, there are a few things to keep in mind if you want to make the most of this call to action.
First, ensure that your link leads to a relevant and trustworthy source of information. After all, if you're asking your readers to learn more, you need to be confident that they'll be able to find useful information. Secondly, make sure that your link is prominently placed and easy to find. If readers have to search for it, they're less likely to follow through. Finally, consider using a different call to action if you're looking for something specific from your readers, such as signing up for a newsletter or making a purchase.
CTA #6: Subscribe
One of the most common calls to action is "subscribe." Whether you're reading a blog post, watching a YouTube video, or scrolling through your Facebook feed, you've probably seen this word more times than you can count. But how can you best utilize this call to action in your content?
In its simplest form, subscribing means that you want to receive updates from a particular source. When you subscribe to a blog, for example, you'll receive an email notification whenever a new post is published. This can be extremely helpful if you're trying to stay up-to-date on a particular topic. It's also a great way to show your support for a content creator whose work you enjoy.
Of course, not everyone wants to receive notifications every time new content is published. In some cases, it can even be considered intrusive. That's why it's important to give your audience the option to subscribe without being required to do so. For example, you might include a "subscribe" button on your website or social media profile, but make it clear that readers can still enjoy your content even if they don't subscribe. At the end of the day, it's up to the reader to decide whether or not they want to subscribe, so don't force it.
CTA #7: Save Now
If you’re running a sale or promotion, consider using a call to action to save now. This is a great way to increase conversions and get people interested in your product or service. Plus, it creates urgency and encourages people to take action right away. Just be sure to include all the relevant information in your call to action, such as the discount amount, the expiration date, and any other important details.
CTA #8: Get a Quote
If you’re looking to close more sales, consider using a call to action to get a quote. This call to action can be used on your website or in print marketing materials. It helps potential customers understand the value of your product or service and shows them that you care about meeting their needs. Plus, it’s a great way to get contact information from potential customers so you can follow up with them later.
When using this call to action, be sure to include all the relevant information that potential customers will need to get a quote. This might include your contact information, pricing details, and any other important information.
CTA #9: Contact Us
If you want to make it easy for potential customers to get in touch with you, consider using a call to action to contact us. This call to action can be used on your website or in print marketing materials. It helps people get in touch with you easily and shows them that you’re interested in helping them.
Plus, it can help you generate leads and build relationships with potential customers.
CTA #10: Shop Now
If you’re looking to increase online sales, consider using a call to action to shop now. This call to action can be used on your website or in online ads. It helps people understand that you have what they need and encourages them to take action right away. Just be sure to include all the relevant information in your call to action, such as the product or service you’re selling, the price, and any other important details.
When it comes to call to actions, "shop now" is a great choice if you're looking to increase online sales. This call to action can be used on your website or in online ads. It helps people understand that you have what they need and encourages them to take action right away. Just be sure to include all the relevant information in your call to action, such as the product or service you're selling, the price, and any other important details.
When it comes to CTAs, there is no one-size-fits-all solution. You need to figure out what works best for the line of work your company is in. With that said, these 10 call-to-action examples should give you a good starting point. Experiment with different CTA's and see which ones generate the best results. If you’re looking to get a better grasp on social media and content creating, check out our FREE social media masterclass with 10+ resources to get you started on the right path for your business!