How to Attract your Target Market on Social Media
Creating a social media strategy that targets your specific audience can seem daunting, but it doesn’t need to be! By using the right tools and tactics, you can reach the exact people who are most likely to be interested in what you have to say.
Social media is a very effective tool for business because SOOOO many people use it. Statista estimates that there are about 2.7 billion users on social media around the world and that is continuing to increase. In this blog post, we’ll walk you through some simple tips for attracting your target market on social media.
Who is Your Target?
The Target Market is not a single person but rather an entire group of individuals with specific traits, behaviors, and preferences. Once you understand each aspect of your ideal customer, you can tailor your content to what they are looking for and what type of content they like. To attract your ideal customer, you must first determine what they want by asking yourself these questions and performing some research:
Who am I targeting? (Demographics: Include information like age, income, education, occupation, etc.)
What do my customers look like on average (based on gender)?
How can we make our content more appealing so it appeals specifically to this demographic? (What are their interests? What kind of personality do they have? What type of lifestyle do they lead?)
Another great way to find information about your potential customer is by going straight to the data, by using a website such as Google Analytics, you can find crucial data regarding your company's specific market.
I love using buyer personas when designing new content because they help me focus on the right audience, understand their motivations and goals, and ultimately design a post that will speak to where they are in the buyer funnel. But what does your target audience want? To find out what your target market looks for, you need to understand their needs, pain points, and desires. Once you know what they want, you can create content that addresses those needs and provides value.
There are a few ways to determine what your target market is searching for:
Look at your competitors’ social media channels and see what type of content is performing well. If you see a lot of engagement on a certain type of post, your target market is likely interested in that topic.
Check out relevant forums and online communities to see what people are talking about. This can give you some great ideas for blog posts or social media content that you can create to address those topics.
Use social listening tools to track mentions of your brand, industry, or product. This will give you an idea of the types of conversations people are having so you can join in and add value.
When you understand what your target market wants, you can create content that provides value and addresses the problems that people want to be solved.
Utilize Hashtags!
Hashtags are becoming more popular on Instagram because they allow brands to expand their social media reach. The use of hashtags is not only for searching but is an easy way for people who follow various pages or accounts to view a variety of different pages. So, it’s easier than ever before to find content relevant specifically tailored toward you!
The utilization of hashtags should encourage those looking into expanding their customer base through social media to take advantage of this great tool. Hashtags drive users that are outside of your primary following back to your brand.
Some tips for using hashtags:
Research Popular and General Hashtags that are Being used in Your Industry.
You can even use a hashtag generator to help find new relevant hashtags. BUT...don’t use too many hashtags, this will make your post look "spammy" and cluttered.
To avoid this, you can place your hashtags at the end of your caption. You can also aid in the process of directing people to you by creating a branded hashtag for your business that will lead right back to your page and products. By following these tips, you can use hashtags to not only improve the reach of your content but also the amount of engagement!
Monitor your Engagement
To improve your social media strategy, you have to understand how people are engaging with your content. This means monitoring things such as likes, comments, shares, and clicks. But more importantly, it means analyzing the data to understand what content is resonating with your audience and what content is falling flat.
There are a couple of different ways to monitor your engagement on your social platforms. The first way is to simply keep an eye on your social media metrics. This can be done by looking at the analytics provided by each social media platform or by using a third-party tool like Google Analytics.
Another way to monitor your engagement is to interact with your audience directly. This can be done by responding to comments, asking questions, and running polls. By monitoring your engagement, you can get a better understanding of what content is resonating with your audience and adjust your strategy accordingly.
Understand What Your Audience Wants
The best way to understand what your audience wants is to ask them. You can do this through surveys, social media polls, or even just informal conversation.
Once you have a good understanding of what they want, you can start creating content that gives them exactly what they’re looking for. By taking the time to understand your target market and create content specifically for them, you’ll be able to attract new customers and keep them coming back for more. So don’t be afraid to get specific – your social media strategy will thank you for it!
If you're like most business owners, you want to make sure that your social media content is engaging and relevant to your target audience.
Take Advantage of Targeted Ads
Most social media platforms nowadays include the ability to promote the content, so it reaches a greater audience. As a business, it would be a disservice to your brand to pass up the ability to gain a higher reach at your fingertips by using targeted ads.
We understand how hard it can be to organically reach your target audience, so this is a great way to engage those who have yet to find your company. If you’re having a hard time getting your target audience to notice your products, the best way is through paid ads!
This is an effective tool that can help you get more likes and clicks. One way to monitor your account reach is by utilizing Instagram Insights. This will give you data on your profile visits, website clicks, and email opens. By using a tool like Instagram Insights, you can get valuable information and understanding regarding what content is resonating with your target audience and adjust your strategy accordingly.
When it comes to social media, understanding what your target audience wants is essential to creating content that they’ll engage with. By taking the time to understand their needs and create content specifically for them, you’ll be able to attract new customers and create brand loyalty. So don’t be afraid to get specific!
The key to the success of paid ads is by using content you already know your target market is engaging with. Nobody likes paid ads crowding their feed, so utilizing content with high engagement numbers in analytics will put you on the favorable side for viewers.
The Target Market is not a single person but rather an entire group of individuals with specific traits, behaviors, and preferences. To attract your target market on social media you want to make sure you are posting content relevant to them. If your goal is to sell clothing, then the people who follow you need to be interested in clothes or fashion trends.
It’s important that while there may be some crossover appeal, you should still publish posts about what interests this audience specifically so they will keep coming back and engaging with your account regularly over time. I mean, your audience is on social media for a reason - they want to be entertained, informed, and engaged. But what does that mean for you, as a business owner or marketer? How can you make sure you're giving your audience what they want? It quite simply comes down to understanding who your audience is and what they look for in their day-to-day social media scrolling habits. Take some time to analyze your social media analytics and see what kinds of posts are performing well. Give followers what they want, and you'll be sure to keep them coming back for more!